Inside Timothy Jones’ Work: Faith, Storytelling and Making the Difficult More Accessible.
A book doesn’t have to stop working for an author once launch season is over.
One of the things we’re helping author and longtime pastor Timothy Jones do at Merida Creative is look at his body of work, including his Substack, his most recent book Fully Beloved, and his backlist, as an ongoing source of content.
Tim’s writing is rooted in honest storytelling, vulnerability and making difficult spiritual ideas easier to understand. Those themes don’t belong only inside the pages of a book. They can become social media posts, short reflections, Substack essays, quotes, videos, conversations and other ways for readers to discover his work.
That’s one of our favorite parts of working with authors: finding ways to take what they’ve already spent years thinking, writing and teaching about and give it a longer life.
A chapter might become several long form carousel posts. Favorite quotes from a book can be perfect sound bites. A story from a book can become the starting point for a Reel. A recurring theme can become a series of Substack essays (and, Substack essays can be quoted and reused). An older title can be brought back into the conversation when its message connects with something readers are experiencing today. A podcast or radio interview can turn into several reel soundbites.
The goal isn’t to repeat the same content everywhere. It’s to adapt the same core ideas for the way people engage on different platforms.
For Tim, that means helping connect his social media, books, Substack and larger body of writing so each channel gives readers another way into his work.
Because for authors, publishing the book is only one part of the story. Good ideas can—and should—keep traveling long after publication day.