Instagram’s New Series Feature: What It Is and How Businesses Can Use It
Instagram is testing a new feature that could make educational and story-driven content much easier to organize: Instagram Series.
Instead of publishing individual Reels that become separated on your profile, Series allows creators to group related videos into an ordered collection of episodes. Think of it as creating a small show, course, or resource library directly inside Instagram.
For small businesses, authors, speakers, musicians, and professional service providers, this could turn one-off videos into content people can follow over time—and make older content easier to discover.
What is the Instagram Series feature?
Instagram Series is a new way to organize related Reels into episodic collections.
Each Series can have its own page, title, cover image, and ordered list of episodes. When someone discovers one episode in their feed or Reels tab, they may be prompted to view the complete Series. Viewers can also save a Series, return to it later, and continue watching where they left off.
The feature is currently being tested with a limited number of creators on Instagram and Facebook, so you may not see it on your account yet. Meta has not announced when it will become available to everyone. TechCrunch reported on the initial test in June 2026.
How is Series different from linked Reels?
Instagram already allows creators to link one Reel to another. When a Reel is linked, viewers can tap a button to continue to the related video instead of searching through the creator’s profile for the next part.
The existing Linked Reels feature is useful for connecting a few related posts. Series takes that concept further by giving an entire collection of episodes a dedicated home on your profile.
A linked Reel is similar to adding a “watch part two” button. A Series is more like creating a complete, organized playlist.
If Series is not available on your account yet, you can begin experimenting with episodic content using Linked Reels. Instagram’s Help Center explains how to link a Reel while publishing or add a link to an existing Reel later.
Why should businesses pay attention to Instagram Series
Most businesses already have more content ideas than they realize. A client question, educational process, customer transformation, event preparation, or product launch could become several connected videos instead of one overloaded Reel.
Organizing those videos into a Series can help you:
Explore a useful topic in greater depth
Give followers a reason to return for the next episode
Lead viewers naturally from one related video to another
Make evergreen educational content easier to find
Build recognizable, repeatable content around your expertise
Create multiple posts from one larger subject
Series also encourages businesses to think beyond isolated posts. Instead of asking, “What should I post today?” you can ask, “What topic could I teach or document over the next five episodes?”
That shift can make content planning easier and your account more valuable to potential clients.
Instagram Series ideas for service-based businesses
A service provider could create a “Before You Hire a…” Series that answers the questions clients should consider before selecting a professional.
A Squarespace designer, for example, might create:
How to know when you have outgrown your current website
What content to prepare before hiring a web designer
Which photos your new website will need
What happens during a website strategy session
What to expect before and after launch
Other useful Series ideas include “Frequently Asked Client Questions,” “Mistakes to Avoid,” “Behind the Process,” or “What I Wish Every Client Knew.”
Each episode should answer one clear question while still making sense to someone who has not watched the previous videos.
Instagram Series ideas for authors and speakers
Authors can use Series to take readers behind the themes, research, or writing process surrounding a book.
Possible episodes include:
The experience that inspired the book
One lesson from each chapter
Questions the author receives from readers
Stories that did not make it into the final manuscript
How a central theme applies to everyday life
A guided reflection or journaling prompt
Speakers might create a Series around one signature message. Instead of posting unrelated clips from the same presentation, they could organize those clips into a progression that introduces the problem, explores the key ideas, and gives viewers practical next steps.
Instagram Series ideas for musicians
Musicians have natural opportunities to create episodic content because every song, recording project, and tour has a story.
A musician could create:
“The Making of the Album”
“Stories Behind the Songs”
“From Voice Memo to Finished Track”
“What Happens Before the Show”
“Tour Diary”
“Meet the Band”
“Building Our Live Set”
One episode might share the original demo of a song, another could show part of the studio process, and a final episode could feature the finished performance. That gives fans a reason to follow the story rather than only seeing the final promotional post.
Instagram Series ideas for attorneys and professional firms
Professional service providers can use Series to explain complicated subjects in approachable language.
An attorney might create a “What Happens Next?” Series covering the general stages of a legal process. A financial professional could develop a “Preparing for Your First Meeting” Series. A mortgage lender might answer one common homebuying question in each episode.
Educational content should remain general and include appropriate disclaimers when individual circumstances can change the answer. The goal is not to replace a professional consultation. It is to help potential clients understand the process, recognize when they may need help, and feel more prepared to begin a conversation.
How to plan your first Instagram Series
Begin with one question your audience frequently asks. Break the answer into three to six smaller topics, with one topic assigned to each episode.
Give the Series a simple, recognizable name. “Five Days to a Better Website” is easier to understand than a broad title such as “Business Tips.”
Use a consistent opening, visual style, and cover format so viewers immediately recognize that the videos belong together. Numbering your episodes can also help people understand the order, even when they encounter the third episode first.
Most importantly, make each Reel valuable on its own. Someone may discover any episode before seeing the beginning of the Series. Briefly introduce the subject, answer one focused question, and then invite the viewer to watch the related episodes.
You can start before the feature reaches your account
You do not need to wait for Instagram to roll Series out more widely.
Choose a repeatable topic, plan several episodes, create consistent covers, and use the Linked Reels feature to connect them. If the full Series feature becomes available on your account later, you may already have a collection of relevant videos ready to organize.
New Instagram tools can be useful, but the feature itself is never the complete strategy. The real opportunity is creating clear, connected content that answers your audience’s questions and gives them a reason to keep learning from your business.
