SG8RT Apparel

SQUARESPACE WEBSITE REDESIGN

THE CLIENT

Founded by Aaron Richardson, SG8RT creates tees for everyone with determination: athletes pushing limits, students chasing knowledge, professionals climbing ladders, and individuals working to fulfill their potential.

Whether you're training for a competition, building a business, or strengthening your faith journey, seeing your goals matters. Each glance in the mirror reminds you why you started and inspires you to keep moving forward.

THE OPPORTUNITY

SG8RT already had an e-commerce website on Squarespace, but the site needed a stronger design and more intentional structure. Aaron wanted an updated online presence that better communicated the brand’s mission, made the apparel easier to explore, and created a more polished and engaging shopping experience.

THE SOLUTION

We redesigned and reorganized the existing Squarespace website to create a clearer, more cohesive experience for customers. The new site uses stronger visual hierarchy, purposeful brand messaging, lifestyle imagery, testimonials, and clear calls to action to guide visitors from learning about SG8RT to exploring the apparel collection.

The result is a more professional, energetic, and user-friendly e-commerce website that better reflects the brand and supports its continued growth.

DELIVERABLES

Squarespace website redesign

Website structure and navigation

Squarespace Commerce organization
Storefront and product presentation
Website copy and messaging support
Customer testimonial integration
Photo gallery development
Mobile optimization
Basic SEO setup

PROJECT SNAPSHOT

Client
SG8RT, founder Aaron Richardson

Industry
Apparel • E-commerce

Services
Squarespace Website Redesign • E-commerce Optimization

Platform
Squarespace