Point of Grace
SQUARESPACE WEBSITE DESIGN • SOCIAL MEDIA MANAGEMENT • MUSIC MARKETING
THE CLIENT
With faith-filled and passionate lyrics, Point of Grace’s memorable melodies and soaring harmonies have inspired generations to live boldly and keep God’s love as the foundation of their lives.
With total sales in excess of 8 million units, the group has garnered two Platinum records; three GRAMMY® nominations; 27 No. 1 singles and numerous Dove Awards. Inducted into the Oklahoma Music Hall of Fame in 2018, Point of Grace has released 10 best-selling studio recordings, four Christmas albums and such Christian radio standards as “I’ll Be Believing,” “Keep the Candle Burning,” “How You Live (Turn Up the Music),” “Circle of Friends,” and “Jesus Will Still Be There.”
THE OPPORTUNITY
With an established audience, an extensive music catalog, and ongoing tours, releases, and ministry initiatives, in 2021 Point of Grace needed consistent creative and marketing support across its digital platforms.
The goal was not only to keep the group’s website fresh each year and on-brand with album launches, but also to elevate the group’s social media presence in a way that cultivates their long time fan base and stays current with what the group is doing each year.
THE SOLUTION
For more than four years, we have served as an ongoing creative and marketing partner for Point of Grace.
By working closely with group and their entire team, we help maintain a cohesive digital presence that honors the Point of Grace legacy while supporting current music, touring, media appearances, special projects, and fan engagement.
DELIVERABLES
Custom Squarespace website redesign
Ongoing Squarespace website management
Weekly and monthly social media management
Social media strategy and content planning
Graphic design and content creation
Tour, event, and music promotion
Digital campaign support
Ongoing creative and marketing support
PROJECT SNAPSHOT
Client
Point of Grace
Industry
Music • Christian Artist • Entertainment • Ministry • Author • Podcaster
Services
Squarespace Website Redesign • Squarespace Website Management • Social Media Strategy • Social Media Management • Content Creation • Marketing Support
Platforms
Squarespace • Instagram • Facebook • YouTube • TikTok
