Jeffrey Pyatt
SOCIAL MEDIA MANAGEMENT • SQUARESPACE WEBSITE DESIGN • MUSIC MARKETING
THE CLIENT
Jeffrey Pyatt is an independent folk/Americana artist whose music explores themes of humanity, family, faith and social issues through thoughtful songwriting and storytelling.
As Jeffrey prepared to release new music, he wanted to build a stronger foundation for his artist platform—one that not only introduced listeners to his music but also communicated who he is, what he writes about and the purpose behind the songs. You can check out his website here.
THE OPPORTUNITY
Jeffrey had music ready to share, but his digital presence needed to catch up with the direction of his career. Rather than approaching his website, social media and upcoming releases as separate projects, the goal was to create a more cohesive artist brand and long-term marketing strategy.
He needed a professional online home, clearer positioning, consistent content and a launch strategy that could introduce new listeners to both the music and the stories behind it.
THE SOLUTION
We developed a comprehensive artist marketing approach centered around Jeffrey’s upcoming releases and long-term growth.
The project included a new Squarespace website designed to serve as the foundation of his artist platform, along with an electronic press kit, email list development, social media strategy and ongoing content creation. We also developed messaging and positioning that better reflects Jeffrey’s thoughtful approach to songwriting and gives audiences more ways to connect with the meaning behind his music.
Rather than simply promoting individual songs, the strategy builds a recognizable artist presence that can continue growing from release to release.
DELIVERABLES
Custom Squarespace website design
Artist positioning and messaging
Electronic press kit development
Music release strategy
Social media strategy and management
Ongoing content planning and creation
Email list development
Website copy and organization
Mobile optimization
Basic SEO setup
Ongoing marketing consultation
PROJECT SNAPSHOT
Client
Jeffrey Pyatt
Industry
Squarespace Website Design • Music Marketing
Services
Social Media Management • Content Creation • Squarespace Website Design
Focus
Musician
