SOCIAL MEDIA MANAGEMENT • SQUARESPACE WEBSITE DESIGN

THE CLIENT

Seamlessly traversing a range of genres, singer/songwriter, author, speaker and television personality Lynda Randle is one of Christian music’s most distinct voices. A familiar face at Gaither Homecoming events and on Homecoming videos through the years, her arrangement of “God On The Mountain” is the most popular video on the Gaither Music TV YouTube Channel with over 88 million views. Garnering a Dove Award for her 2004 album A Tribute To Mahalia Jackson, Randle has had the honor of performing for millions across the globe, and sharing the stage with some of the most influential leaders of this generation, including Rev. Billy Graham, Dr. Tony Evans, Dr. Charles Stanley, and Dr. Robert Schuller.

Each year, Lynda hosts Woman After God’s Own Heart, a two-day gathering in Kansas City created to encourage women through worship, biblical teaching, music and community. WAGOH 2026 brings together a national lineup of artists, speakers and ministry leaders for the annual event. You can learn more about the conference and Lynda’s ministry here.

THE OPPORTUNITY

Lynda’s digital presence needs to support both her broader artist and ministry platform and the ongoing promotion of Woman After God’s Own Heart.

Because WAGOH is marketed throughout the year, the website and social strategy need to work together to build awareness, introduce audiences to speakers and artists, communicate the heart behind the event, recruit volunteers and ultimately drive registrations.

The goal is to maintain a polished, cohesive online presence while keeping the event visible and engaging through every stage of the marketing cycle.

THE SOLUTION

We design and maintain Lynda’s Squarespace website while also managing the ongoing digital marketing strategy for WAGOH 2026.

The website serves as the central hub for Lynda’s music, ministry and event information, with ongoing design updates, content organization and campaign-specific changes throughout the year.

For WAGOH, we develop and manage a year-round marketing strategy that combines social media content, speaker and artist spotlights, promotional graphics and video, volunteer recruitment, event messaging and paid advertising.

Paid campaigns expand the event’s reach throughout Kansas City and the surrounding region, while organic content gives audiences a deeper look at the people, purpose and experience behind WAGOH. Together, the website and marketing strategy create a consistent path from initial awareness to event registration.